This is the third part of my series of articles on meta-marketing to empower small PC and console game developers and publishers to find their footing in the market. Larger publishers are also warmly welcomed, as are those targeting other platforms. The rules of marketing apply to all!
In the first part, I discussed what has happened in our industry recently. I outlined the fundamental problem facing game developers and publishers—the market is hugely overloaded with thousands of games. In the second part, I outlined gamers’ evolving expectations, the revenue dominance of a few games over thousands, industry consolidation’s effect on smaller studios, and economics and data’s importance in game development.
