Are you looking to market your game? This guide will teach you everything you need to know about game marketing, from targeting your audience to using unconventional tactics. You’ll learn about the history of video game marketing, how social media and community management play a role, and more.
What is Game Marketing?
Marketing is simply the act of promoting or selling a product. A smart approach to game marketing is to incorporate it into the game’s development plan, conducting market research and beginning marketing processes at the inception of the game. It is a crucial component in attracting and engaging players, and it is ultimately crucial to success in driving sales: without a clear and well-executed marketing strategy, a game is unlikely to have success in the short or long term. Read on for more details on the components that can build a concrete campaign, including social media, community engagement, audience analysis, paid campaigns, and app store optimization.
