Game Dev | Chris Zukowski argues that Valve can do a lot to help your game become more visible, which is worth its weight in gold. All you have to do is ask.
In a GDC 2024 talk, marketing expert Chris Zukowski—author of How to Market a Game—purported to tell the packed room of attendees the secret to selling your game on Steam. As the panel began, Zukowski warned that he had 143 slides to get through in 30 minutes.
“You can do the math on that.”
While Zukowski went into detail on various aspects of how Steam worked, it can all be fairly summarized in one of the earliest of his nearly-150 slides: “The secret to Steam is asking for shit.”
