Speaking at AMAZE Sheffield, Good Afternoon co-founder Sarah Brin explains why generative AI is currently an example of ‘bad theft.’
2024 was a pretty fucked up year in games so can I get a ‘fuck that shit’ on the count of three,” says Good Afternoon co-founder and executive producer, Sarah Brin, opening an electric slalom of Hyper Talks at AMAZE Sheffield. Those in attendance duly oblige.
Brin briefly took the podium (Hyper Talk speakers only have five minutes to blitz through a topic) to discuss why AI has contributed to the “clusterfuck” that has become the video game industry. She suggests the technology itself isn’t the problem, but rather the “overhyped expectations” that have convinced studio heads it can replace human creativity.
